Every business can benefit from testimonials. People like to know what others think of a product or services before they buy. Some studies (like this one) have shown that 80-90% of people read reviews before making a purchase and that good reviews have an enormous impact on their decision making.
(Disclaimer: This post contains affiliate links, which means that I receive a small commission when you purchase through links on Amber Uninhibited. You are never charged more, and your purchase helps me keep this blog up and running. I only promote products I love.)
I needed testimonials for my virtual assistant business after my rebrand in December and January. Despite having a number of satisfied clients, getting a testimonial from them was much harder than expected.
I attribute it to:
- People being busy.
- People not knowing what to say/write.
These are easy problems to fix.
Here are a few tips if you are struggling with how to get testimonials:
People are often happy to leave you a review or pen a testimonial if you just ask them nicely.
Make it ridiculously easy for someone to leave you a testimonial or review. I used Survey Monkey to create a form with a few short questions that people can fill out. I use their answers to put together their testimonial.
Make Them Real
I shouldn’t have to tell you not to fake testimonials. It’s a bad idea. Period. However, making a testimonial real to your prospective customers is more difficult in an era of sales pitches and fake news. People just don’t believe everything they read.
One way to build trust in a testimonial is to have a picture of the person, a job title or description, and a link to their website if they have one. Most WordPress testimonial plugins have options for adding all of those things. I use this one.
"Your service was BEYOND excellent."
I had never worked with this type of service before, and I was skeptical that it could help my business. The staff at Sample Service Company were helpful and explained the details of their services, as well as the benefits for my business. Now that I've tried their services, I can't imagine running my business without them!
Not every testimonial needs to be written by a customer upon request. You can pull testimonials from social media reviews, blog comments, tweets, and other things people are writing about your company. Generally, the non-icky way to approach this is to ask permission before displaying them on your website with their name and info.
Video testimonials are also a great option that helps your potential customers connect with past customers on a personal level.
Barter for Them
If you don’t have a lot of clients because you’re new, offer to trade for a testimonial. Send someone one of your products to test out or give them a trial of your service. Some people hate the idea of bartering, but I’ve done it for testimonials and completely advocate for it.
Some people also like to give their customers a small reward, such as a free item or discount, for writing a testimonial or review. It hasn’t been a good fit for my businesses, but if it feels right to you – go for it!
If you have the ability to automate emails requesting a testimonial from all your new customers – through a CRM software or email marketing platform – set it up to send a survey email after their purchase. Sometimes people just need a gentle reminder to leave feedback.
Testimonials are an important part of legitimizing your business to your customers. No matter what industry you work in, your business can benefit from testimonials. How to get testimonials shouldn’t be a struggle! Simply asking for them, making them easy to write, and making them REAL to the people who will be reading them can make a huge difference in the level of feedback you receive – both from existing and new customers.
How are you utilizing testimonials in your business? I’d love to hear about it in the comments!